Independent singer-songwriters have a plethora of ways to get their music directly to their audience online. These are in no particular order:
- Your band or artist website: Having your own website is a sign of professionalism and shows how serious you are about your music. It is your central marketing operation centre and all the roads started from your other online presence should all lead back to it. It is also the space that you will have the most control over. We will look at five important stages: registration of a relevant website domain name, acquisition of a professional yet affordable website hosting, planning of a clean and usable design, creation of informative and pertinent content, and effective marketing.
- Music portals: Typically these started either as music and audio streaming websites or and have since expanded to add a lot more features. They are kind of the music counterpart of social networking and for a number of them, your audience might be mostly fellow artists. They include (in no particular order) Broadjam, Mixcloud, Myspace, Reverbnation, Soundcloud, Taxi
- Social media: These are a must, essential marketing and networking tools. We cover the main social networking websites including Facebook and Twitter as well as how to integrate them to your website and to your music portals!
- Radios and corresponding streaming: BBC Introducing, Last.fm, Amazing Tunes, Radio airplay (formerly Jango), Mixcloud
- Online Music Distributors: These include most notably Zimbalam and CD Baby
- TV / Video: YouTube
Links to specific articles will be coming soon…